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The Role of Headshots in Personal Branding


Today’s professional headshot is not just a picture, it is an essential component of your online presence. Regardless of whether you are a freelancer, a business person, or a manager of a large company, your headshot can greatly influence how other people will see you.




Why Headshots Matter

A good headshot is formal, assertive, and friendly at the same time. It is the initial encounter that individuals have with you on the social media platforms, blogs, and professional social networks such as LinkedIn. A good image can make a difference and make you easily recognizable and people will be able to trust you.

Enhancing Your Online Presence

Your headshot should be in harmony with the image that you want to portray to the world. For example, an artist would prefer to have a casual and artistic picture while a businessperson would prefer a formal and neat picture. The main idea is to remain as consistent as possible across all the channels to remind the audience of your brand.

Some of the recommendations that one has to make in order to get the best headshot are as follows;

  1. Dress Appropriately: Select clothes suitable for your line of work and your personality.

  2. Grooming: Make sure that you are well groomed and well styled to give you the best looks.

  3. Relax and Be Yourself: A good photographer should be able to make you comfortable so that the real you comes out.


The Effects of Having a Professional Headshot

A professional headshot is not just for the purpose of looking good; it is for looking good to the intended audience. It can help you get new customers, make a good first impression, and gain the trust of your audience. In today’s society, people make initial judgments based on the internet profiles and, therefore, need a good headshot.

Case Studies

  1. Freelancers: Freelancers with professional photos are likely to attract high paying clients to their services. The appearance of the professional is important because it creates a positive image of the person and his/her work.

  2. Entrepreneurs: It is also important for startups and small business owners to have professional headshots to create a professional image to investors and clients.

  3. Corporate Executives: Managers who take their time to get professional photos taken will realize that it assists in asserting their dominance in their respective fields.


Maintaining Consistency

It is important to have a consistent look at your headshots. If you are changing the headshot for your LinkedIn profile, your personal website or your company’s “About Us” page, using the same one maintains the consistency of the brand.

How to Prepare for Your Headshot Session

  1. Choose the Right Photographer: The best thing is to look for a photographer who will be in a position to capture your personal brand.

  2. Plan Your Outfit: Choose clothes that are formal and at the same time reflect the personality of the wearer.

  3. Practice Your Pose: Take some time and try to pose in front of the mirror and see which one of them looks more natural.

  4. Get Plenty of Rest: It is important that you do not have any makeup on before the session as this may affect the outcome of the session.


Getting a professional headshot is a worthy investment in one’s personal brand. It is a very basic but effective means of improving your presence on the Internet and leaving a positive impression.


Are you looking for a professional headshot to take your personal branding to the next level? Please feel free to contact us for a session today!

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